The Nutrition Unit of the Health Care Agency, partnered with local telecommunications company Cable and Wireless to purchase necessary items in initiating and continuously promoting breastfeeding.

It was the Director of Human Resources at Cable & Wireless, Mr Thomas Dauban, who made the presentation, to the CEO of Health Care Agency, Dr Danny Louange, in a ceremony held outside the Post-Natal Maternity Unit on Wednesday 16th August 2017.

“Breastfeeding is very important, and today is a milestone in our promotion of breastfeeding.  We have our external partners joining us in this,” Dr Louange said. “These items, provided by Cable and Wireless, takes us further in encouraging mothers to breastfeed.”

Dr Louange further thanked the company for their support in this initiative and invited to continue being loyal ambassadors.

The donation primarily includes, a 24 hour toll free helpline, which nursing mothers can call to receive expert advice on 4324132. It also includes two Medela, hospital grade electric breast pumps to allow babies to have breast milk even when mothers are not around and 5 breast feeding pillows to ensure good and comfortable breastfeeding practice earlier on. 

Dr Lounage (left) accepts donation from Mr Dauban (right)

These items were given, in line with this year celebration of World Breast Feeding Week, from 1st to 7th August 2017. “It is a worthwhile investment as most women stop breastfeeding through lack of support and assistance,” said Mrs Stephanie Desnousse, Dietician. “The helpline is also not limited to breastfeeding, mothers along with their partners can call in for other issues.”

Breastfeeding has many benefits for babies as well as mothers. Ideally it is recommended that mothers exclusively breastfeed their babies for the first 6 months as, breast milk is the only food/drink needed during these first few days.

The Health Care Agency and the Ministry of Health have been actively promoting breastfeeding following the baby-friendly accreditation received in 2015, to provide parents with the best possible care to build close and loving relationships with their baby and to feed their baby in ways which will support optimum health and development. These donations will help the Ministry of Health maintaining its accreditation when in undergoes re-evaluation in 2018.

World Breastfeeding was celebrated this year under the theme, ‘sustaining breastfeeding together’. To further include the community into breastfeeding discussions and activities, a Facebook page has been created where parents and others from the community can share their opinion, advice and stories.

TOP image shows two people shaking hands while exchange a gift of bedding set